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Graphic Design, Branding, Visual Identity, Illustration, Typography, Motion Graphics, Content Creation, Adobe Photoshop, Adobe InDesign, Adobe After Effects

PAAL World is a clothing brand & design studio operating out of Brooklyn, NYC. They produce small, ethically-made capsule collections. As their Graphic Design and Social Media Intern, I was tasked with designing assets that align with the brand’s illustrative and grungy aesthetic. I worked across product, print, and digital, helping to refine and expand their brand presence.

https://www.paal.world/

Designed a full sticker pack line, including packaging, and developed a line sheet for wholesale outreach to retailers.

I also designed some of the pieces for the launch of a new kidswear line, adapting the brand's style for a younger audience.

Created assorted Instagram stories, reels, and post templates for PAAL World’s social media channels, using After Effects to create short-form animated content. Developed and implemented a social media strategy for boosting engagement, highlighting individual products for marketing push and to promote online sales.